A fitness apparel brand based in Newcastle got in touch with us, eager to initiate their first-ever Google Ads campaign. Find out how we delivered a staggering 437% increase in their sales in just 90 days. Learn More
A packaging company based in Sydney reached out to Kila Marketing regarding their underperforming Google Ad account. Learn how we achieved a 200% increase in their ROI within just a 60-day period.
Kila Marketing, a highly acclaimed full service digital marketing agency based in Brisbane, is renowned for its exceptional services and track record of delivering outstanding results. With a strong commitment to transparency, Kila Marketing sets itself apart from the competition by adhering to ethical practices and providing complete visibility into its strategies and processes. Clients can trust that Kila Marketing operates with integrity and avoids any excuses or deceptive tactics.
The question of whether SEO (Search Engine Optimization) or PPC (Pay-Per-Click) is better for your business ultimately depends on your specific goals and circumstances. Both SEO and PPC are valuable digital marketing strategies that can help increase your online visibility and drive traffic to your website.
SEO focuses on optimising your website’s content, structure, and technical aspects to improve its organic ranking in search engine results. It involves keyword research, on-page optimization, link building, and creating high-quality, relevant content. SEO is a long-term strategy that requires continuous effort and patience to achieve sustainable results. It can be cost-effective in the long run since organic traffic is free, but it may take time to see significant improvements in rankings.
On the other hand, PPC involves paying for advertisements that appear in search engine results or on other websites. With PPC, you bid on keywords and pay only when someone clicks on your ad. This strategy offers immediate visibility and control over your ad campaigns. It is highly targeted and allows you to reach a specific audience based on their search queries or demographics. However, PPC can be costly, especially for competitive keywords, and once you stop investing in ads, your visibility diminishes.
In summary, both SEO and PPC have their advantages and should ideally be used together for a comprehensive digital marketing approach. SEO provides long-term benefits, while PPC offers immediate visibility and control. The choice between the two depends on your budget, time frame, business objectives, and target audience.
Equip Your Business For Success By Harnessing The Power Of Digital Marketing To Drive Growth.