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Microsoft Advertising, previously referred to as Bing Ads, functions in a manner comparable to Google Ads, encompassing both ad structure and overall objectives. Just like Google Ads, Microsoft Advertising operates on a pay-per-click (PPC) model, where advertisers bid on relevant keywords and participate in auctions to secure ad placements. By leveraging this platform, businesses can reach their target audience, drive traffic to their websites, and achieve their marketing goals.
Kila Marketing is a Trusted Bing Ads Agency and with years of experience can take your business to the next level with our Bing Ads Management.
Supercharge your lead generation and capture a massive influx of highly valuable clicks. Embrace the power of Bing Ads to tap into an untapped audience that your competitors, fixated on Google alone, might have missed. With Bing’s rapid growth, capturing 9% of global searches and over 12% in Australia, the potential for reaching a vast pool of leads is immense. With billions of daily internet searches, leveraging Bing Ads opens up incredible opportunities for businesses seeking to amplify search-driven sales. Stay ahead of the curve and harness the expanding market share of Bing to fuel your success.
Pay attention because we’re about to reveal a game-changing opportunity: Bing has the power to propel your sales into the stratosphere. While Google may reign supreme, overlooking Bing would be a costly mistake. Here’s why: with fewer advertisers vying for attention and bidding up keyword costs, Bing’s “boutique” nature gives you a competitive edge. By diversifying your PPC strategy to include both Bing Ads and Google, you cover all your bases and maximize your chances of success. It’s a win-win scenario that opens up new avenues for growth and amplifies your online presence. Don’t miss out on tapping into Bing’s potential to supercharge your sales.
Unleash the full potential of our PPC Services through tailored campaigns that leverage the perfect platforms for your unique business needs.
Equip Your Business For Success By Harnessing The Power Of Digital Marketing To Drive Growth.
I came to Kila Marketing with little expectations as my previous agency seemed to have no idea what they were doing. After talking to Dylan on the phone I realised that there were many issues with my campaign my previous agency was running. I have since moved over to Kila Marketing and not looked back.
When I launched my new business, I was completely clueless about marketing. Thankfully, I reached out to Kila Marketing, who patiently guided me and helped me grasp the essentials. Since then, their dedicated focus on my SEO has significantly boosted my organic presence. I couldn't be happier with their exceptional service.
Utilising Bing for pay-per-click (PPC) ads can yield profitable results for your brand. While Google Ads boasts a larger audience, the untapped potential of Bing is often overlooked. Surprisingly, over 136 million people search on the Bing Network, including 63 million searchers who are not reached by Google Ads. This presents a significant opportunity to connect with a vast customer base through Bing Ads.
With a staggering 5.4 billion monthly searches on the Bing Network, representing 34% of the global desktop search market share, the reach and search volume surpass initial expectations. Bing Ads are displayed across Bing, Yahoo, and AOL search engines, amplifying your reach even further. In fact, market shares confirm that the Bing network is the second-largest search platform.
What sets Bing apart is its distinctive user demographic. Bing attracts an older and more educated audience, diversifying your target market compared to Google’s user base.
Furthermore, Bing Ads offer excellent value for your investment. Numerous studies indicate that Bing Ads often result in lower costs per click (CPC) and lower costs per acquisition (CPA), making it an attractive option for budget-conscious advertisers. With less competition on Bing, clicks are generally more affordable, allowing advertisers to achieve more within their budget. Additionally, due to the lower number of advertisers running Bing ads, your ads can cost less while still achieving higher ad positions compared to Google Ads.
However, it is important to note that CPCs and CPAs vary across industries and product types.
In summary, incorporating Bing Ads into your PPC strategy alongside Google Ads is a smart move to fill digital presence gaps. By leveraging both platforms, you can expand your reach into new territories and achieve an impressive return on investment (ROI).
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