Google Shopping
Achieve unprecedented sales success with an invincible Google Shopping campaign, surpassing all sales targets in record-breaking time.
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What is Google Shopping?
Google Shopping is an advertising platform offered by Google within Google Ads, functioning as a virtual marketplace. When users search for a particular product on Google, they are presented with boxes displaying images, prices, retailer information, and other relevant details for that specific item, positioned alongside or above the regular search results. Clicking on a Google Shopping ad leads the user to the advertiser’s website or eCommerce platform.
Behind The Scenes
When users search, Google scans its Merchant Centre database to choose products with relevant, complete data and high quality scores. Unoptimised feeds lead to ad invisibility. This aligns with Google's mission of providing searchers with the most relevant, high-quality information.
Getting The Top Spots
Local searches focus on specific locations, including towns, cities, and key details like product availability and operating hours. Local SEO emphasises directory listings, Google My Business profiles, and social media profiles. Your Google My Business location has the greatest influence on local search results, making it a vital component of your Local SEO strategy.
Engineering Campaigns
Leveraging customer journey insights, we expertly optimise Shopping campaigns. Through thorough keyword and market research, we strategically handle bids and shopping feeds. Collaborating with you, we craft irresistible ads that entice shoppers to click. Let the shopping adventure commence with our exceptional expertise.
Maximise Sales For Your Top-Selling Products.
Get ready to unlock unparalleled profits. Google Shopping is your gateway to immense revenue generation, showcasing your most relevant products as prominent display ads atop Google’s search results. With our profound expertise in Google’s tools and precise targeting capabilities, your products will shine brightly.
We’ll handle every aspect of managing your featured products, exclusive deals, and promotions, from initial submission to ad creation, bidding process, comprehensive reporting, and continual performance enhancements. Rest assured, we have you covered for a thriving success story.
Maximum Exposure = Record Revenues.
Imagine your product’s image, ratings, and more prominently displayed at the top of Google’s search result page. Can you hear the delightful sound of a digital cash register ringing? Well, get ready, because all of this is achievable with an exceptional Google Shopping campaign. We’ll guide you through mastering Google’s Merchant Centre, enabling you to maximise your reach by uploading your inventory to the immensely popular Google Shopping site. With just a single click, an audience seeking convenience will effortlessly discover the precise product they desire.
Our PPC Services
Unleash the full potential of our PPC Services through tailored campaigns that leverage the perfect platforms for your unique business needs.
Google Ads
Dominate your competition. Generate an abundance of sales. Bid farewell to underperforming ads, costly CPCs, and unqualified leads.
Bing Ads
Uncover overlooked leads that your competitors have missed and achieve superior conversion rates at a reduced cost-per-click through a precise and targeted Bing Ads campaign.
Remarketing
Maintain a strong presence and convert website visitors into valuable customers through powerful remarketing strategies that surpass your competitors.
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Client Testimonials
Taylored Property Wealth has been working with Kila Marketing for the last few months. Kila Marketing managed to get us better results in two weeks of working with them than my previous agency did in 3 months.
I came to Kila Marketing with little expectations as my previous agency seemed to have no idea what they were doing. After talking to Dylan on the phone I realised that there were many issues with my campaign my previous agency was running. I have since moved over to Kila Marketing and not looked back.
When I launched my new business, I was completely clueless about marketing. Thankfully, I reached out to Kila Marketing, who patiently guided me and helped me grasp the essentials. Since then, their dedicated focus on my SEO has significantly boosted my organic presence. I couldn't be happier with their exceptional service.
F A Q
Here’s the bottom line: for ecommerce or retail businesses, being present on Google Shopping is an absolute necessity. Period. Google Shopping ensures your products are showcased on the world’s largest search engine precisely when people are actively searching for them and ready to make a purchase. It’s an incredibly effective method to boost sales and increase the sound of your digital cash register. This is the essence of online marketing!
In theory, setting up a Google Shopping campaign involves connecting Google Ads (formerly AdWords) with the Google Merchant Centre, where your product information resides.
However, in practice, achieving the optimal return on investment (ROI) from Google Shopping requires seamless management of three crucial elements: Product Feed, Google Ads Campaign Structure, and Bidding.
By mastering these three components, you unlock the full potential of Google Shopping for your business.
The cornerstone of your campaign’s success lies in your product feed. Why? Because in Google Shopping, your bid is not the sole determining factor. Google also evaluates the quality and completeness of your individual product data. If your product feed is incomplete or poorly optimised, your Google Shopping campaign is destined to falter.
But fret not – you don’t have to navigate this alone. Partner with an agency that excels at optimising your feed to the highest standards while constructing a Google Shopping campaign geared towards substantial sales growth.
Hint: That agency is us.
Our purpose is to optimise your Google Shopping campaigns to their fullest potential. We understand the criticality of Google Shopping for retail and eCommerce brands, and we won’t rest until your campaign becomes a powerful profit-generating engine.
With our extensive expertise in Google’s tools and targeting capabilities, rest assured that your products will shine in the spotlight precisely when shoppers are actively seeking them. And the best part? We simplify the entire process for you.
From product submission to ad creation, strategic bidding, meticulous reporting, and continuous performance enhancements, our team of experts takes care of all the heavy lifting. Sit back, relax, and witness the surge in sales!
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