Google Ads Management

Google Adwords is well-known for its remarkable track record in delivering outstanding results to businesses, whether they are just starting out or well-established. With Adwords, you have the ability to specifically target consumers who are actively prepared to make a purchase. These consumers are browsing online, with their credit cards ready to go. AdWords not only provides high visibility and exceptional brand exposure, but it also generates a significant number of clicks for your business.

But that’s not all. Statistics show that approximately two out of three individuals who are actively searching for products and are in a buying mindset will click on paid ads. Now, picture yourself precisely targeting those ads to reach your ideal audience. This is where the real magic happens and sales soar. Visitors who arrive at your website through Google Adwords are 50% more likely to complete a purchase compared to those who come through organic search. Furthermore, Google studies have demonstrated that well-crafted ads can boost brand awareness by up to 80%, benefiting your brand significantly.

PPC and SEO may differ in various aspects, but when utilised together, they can greatly enhance your marketing efforts and achieve desirable outcomes. These two tactics complement each other in several ways, leading to benefits such as increased qualified traffic, improved visibility in search engine results pages (SERPs), and a higher return on investment (ROI).

It’s important to understand that PPC doesn’t directly impact SEO in the traditional sense. Simply investing a large budget in Adwords won’t automatically boost your organic rankings, and a competitor’s higher organic ranking doesn’t necessarily mean they’re spending more on Google ads. Google’s Search Quality team ensures that paid ads do not directly influence organic rankings.

However, SEO and PPC can collaborate to yield remarkable results. While SEO is a long-term strategy that requires time to see its full effects, paid search offers immediate outcomes. Therefore, a PPC campaign can supplement a slower start to an SEO campaign by driving more qualified traffic to your website.

Moreover, according to a Google study, searchers who encounter a paid ad are more likely to click on an organic listing, and vice versa. Strong organic search results also positively impact the click-through rate of PPC ads on the same search engine page.

In essence, synchronising SEO and PPC offers clear advantages.

Another significant benefit is the abundance of data. Running both PPC and SEO campaigns simultaneously provides a wealth of data to inform your digital marketing decisions. You can leverage the insights gained from your PPC campaign, such as high-performing ad copy or successful keywords, to shape your SEO strategy and create engaging, SEO-friendly content. By combining and analysing these datasets, you gain valuable insights into your target audience, which can further refine your keyword selection and overall digital marketing strategy. The possibilities for optimisation are limitless within your account.

Certainly! Kila Marketing takes pride in being a recognised Google Partner, and we understand the significance of this distinction for your business. Allow us to explain what it entails.

Various PPC platforms have their own certification programs, and AdWords offers certifications across different categories that encompass different aspects of the platform: display advertising, search advertising, video advertising, mobile advertising, and shopping advertising.

Being a Google Partner means that our agency has acquired in-depth knowledge of Google Ads and remains up-to-date with the latest advancements in both new and existing Google products. This aspect is crucial because Google frequently updates its products, and working with an agency that lacks awareness of these changes can hinder the effectiveness of your PPC campaign. In order to demonstrate our expertise and earn the esteemed Google Partner badge, we have successfully completed product certification exams.

The truth is, developing high-performance AdWords campaigns that consistently drive sales for your business, rather than just generating transient traffic, requires expert knowledge of Google’s tools and analytics.

As a Google Partner, we have the experience to advise you on the appropriate budget for your AdWords campaign to achieve your goals, and we continuously monitor your account’s progress to ensure you stay on track. But that’s not all. Google Partners have the privilege of being invited to exclusive events and training programs, allowing us to further enhance our skills. We may even have the opportunity to engage in one-on-one discussions with a Google Account Manager to strategise and optimise tactics on behalf of our clients. All of these benefits enable us to pass our knowledge and insights on to you, our valued clients.

What does this qualification mean for you? It means that you are working with certified AdWords consultants who adhere to Google’s standards of best practices in account management. We not only possess the expertise to navigate AdWords effectively but also know how to utilise it in a way that generates profitable results for our clients. We have mastered various techniques such as negative keywords, ad extensions, site links within ads, phrase match keywords, broad match modified keywords, split testing with AdWords, ad scheduling, and much more.

We want to clarify that an agency without Google Partner certification does not necessarily produce subpar work. However, they may not have gone the extra mile to fully comprehend the tools they employ to promote your business.

If you’re wondering how to identify a Google Partner agency, simply look for the Partner badge displayed on their website pages.

In conclusion, there is no greater recognition for PPC and search marketing agencies than being a Google Partner. So, if you desire a competitive edge over your competitors with a stellar AdWords account, it is advantageous to engage a certified Partner like us.

It ultimately boils down to your specific objectives. We understand that you may be seeking a straightforward dollar amount to fit into your digital budget and present for approval. However, the cost of AdWords management varies depending on your goals.

In the realm of PPC, as is often the case in business, you need to spend money in order to make money. Instead of considering PPC and AdWords management as an expense, view it as an investment in your business. Focus on the return you will receive for every dollar spent in your account. Naturally, as you increase your PPC budget, you can expect higher returns. However, it’s important to assess whether the returns are proportional to the increased expenditure. By defining your goals from the outset, you can effectively manage your PPC budget and achieve the desired results.

As a general guideline, the higher your AdWords spending, the more you can expect to invest in AdWords management. Managing larger ad budgets requires more time and effort to ensure effective management. For instance, a client investing $1,000 in their AdWords account would not anticipate paying the same management fee as a client spending $10,000 or $20,000.

The truth is, AdWords demands more time than many individuals realize. While it may deliver results more quickly than organic SEO, it still requires a significant amount of time to be executed properly. A profitable AdWords campaign necessitates targeted ad copy and ongoing attention.

It’s crucial not to become fixated solely on the dollar figure. When comparing Google AdWords management fees, take the time to understand precisely what services are included. Upon closer examination, you may find that inexpensive PPC management packages offer less time dedicated to your Google Ads account. Insufficient attention translates to potentially wasted budget on underperforming campaigns.

When an agency spends less time managing Google Ads, they may resort to shortcuts or overlook essential details, which can end up costing your business even more. In some cases, they might employ tactics that violate Google’s ad management guidelines. Unfortunately, these types of agencies often employ various tricks and excuses to conceal their lack of performance or effort, using jargon or fancy reports to keep you uninformed.

While your budget and cost considerations are important, it is crucial to prioritize the quality and experience of the agency you choose to work with. An experienced agency with Google Partner certification and a proven track record is invaluable. Companies invest in AdWords management services because they possess the expertise to maximize your marketing efforts and drive revenue.

Can you find cheaper Google ad management services overseas? Certainly. Rates can be as low as $10 to $25 per hour. However, if you are serious about your PPC and seeking high returns, it is advisable to work with a local agency. Opting for overseas companies introduces a significant amount of risk. With the multitude of overseas companies offering PPC services at low prices, finding one that provides professional, trustworthy services can be a time-consuming and challenging task.