Specialist-led Google Ads
Google Ads Management That Drives Real Leads
Turn search intent into phone calls, booked appointments, and high-value enquiries you can measure with confidence.
If your ad spend is rising but results are not, the issue is rarely Google Ads itself. It is account structure, tracking accuracy, lead quality controls, and the weekly optimisation work that turns data into better outcomes.
Call us now0428 071 139What you get in the free Google Ads audit
- Conversion tracking healthcheck across Google Ads and GA4
- Wasted spend review across search terms, locations, and targeting
- Lead quality review and quick fixes to reduce time wasters
- Prioritised 30 day improvement roadmap
Trusted by service businesses across Australia and the US
Get More High-Quality Leads Without Wasting Spend
For service businesses, Google Ads can be the fastest path to revenue. When it is built correctly, it produces enquiries that turn into booked jobs, consultations, and signed matters.
When it is not, you get irrelevant calls, form spam, leads outside your service area, and enquiry volume that looks fine on paper but does not translate into revenue.
Irrelevant calls that waste your time
Form spam clogging your inbox
Leads outside your service area
High volume but poor quality enquiries
The biggest problem we see is uncertainty. If you cannot confidently answer which campaigns drive real enquiries, or you are not sure your conversions are being tracked correctly, the account ends up optimised around noise. That is where wasted spend creeps in.
Our free audit focuses on three things: tracking accuracy, wasted spend, and lead quality. You will walk away with clear quick wins and a practical plan for what to do next.
What Google Ads Management Includes
Google Ads management should never be vague. You should know what work is being done, how often it happens, and what it is designed to improve.
In the first 14 days: audit and foundations
- Conversion tracking audit (Google Ads and GA4)
- Lead quality review (what is being counted as a conversion)
- Search term waste audit and negative keyword gaps
- Service and suburb targeting review
- Keyword and intent mapping (what people search before they enquire)
- Account structure plan (service lines, urgency, brand vs non brand)
- Landing page review with conversion improvements
Days 15 to 30: build, rebuild, launch
- Campaign cleanup or rebuild based on audit findings
- Ad copy and assets created with a structured testing plan
- Negative keyword framework to reduce irrelevant leads
- Bid strategy setup based on conversion confidence
- Budget allocation by service line and priority
- Tracking validation before scaling
Ongoing: weekly optimisation and monthly strategy
- Weekly search term reviews and negative keyword updates
- Budget pacing and bid adjustments
- Ad testing and asset improvements
- Location refinements to cut wasted spend
- Monthly reporting plus a clear next month roadmap
Tracking and Measurement Comes First
If tracking is wrong, every optimisation decision becomes a guess.
Most underperforming service-business accounts are optimised towards the wrong signals. That could be spam form fills, low-intent enquiries, or calls that are not tracked properly.
When the algorithm learns from poor signals, costs rise and lead quality drops.
We start by making sure your conversion actions reflect real enquiries. We align Google Ads and GA4 so reporting is consistent, and we validate that calls and forms are being captured correctly.
From there, optimisation becomes straightforward. We can see what is working, cut what is wasting spend, and scale the services and suburbs producing the best leads.
What you will see in reporting
You will not get a report that looks impressive but changes nothing. You will get clarity and decisions.
- Cost per lead or cost per sale (not fluff metrics)
- Conversion rate trends
- Search term insights and wasted spend reductions
- Budget pacing and scaling opportunities
- Next month's testing plan
Our Google Ads Management Process
This is how we run accounts so performance improves over time, not just in the first week.
Audit and diagnosis
We identify what is broken, what is missing, and what is wasting budget. This includes tracking accuracy, campaign structure, search term relevance, location targeting, and lead quality signals.
Structure and targeting plan
We build a plan around how people actually search when they need a service now. That usually means separating service lines, controlling suburb targeting, and structuring brand vs non brand properly.
Build and launch
We build or rebuild campaigns with control in mind. Ads and assets are created with a testing plan, and tracking is validated before optimisation begins.
Optimise weekly
Weekly work drives results. Search term reviews, negative keyword expansion, bid and budget adjustments, asset improvements, and lead quality controls.
Scale what works
Once data is stable, we expand into new high-intent opportunities and increase budgets where ROI supports it.
Review monthly and improve the funnel
We review performance, document decisions, and refine the conversion journey with landing page recommendations and a clear next month roadmap.
Campaign Types We Manage for Service Businesses
We manage the campaign mix that fits your industry, your buying cycle, and your goals. The aim is simple: drive high-quality enquiries and keep spend controlled.
Search Ads management
Best for high-intent leads that convert into revenue. We focus on search term quality, match type control, negative keyword discipline, and service and location segmentation so the budget goes where it should.
Call-focused campaigns
Ideal for trades and urgent services where calls are the primary conversion. We prioritise clean call tracking, tighter intent targeting, and consistent improvements in lead quality.
Remarketing and retargeting
Useful when prospects need more than one touch before booking. We keep audiences clean, messaging relevant, and frequency controlled so spend does not drift.
Performance Max when it makes sense
Performance Max can work for service businesses, but only when conversion signals are strong and the structure supports control. We focus on signal quality, budget discipline, and scaling only when lead quality is proven.
YouTube and Display with a clear strategy
These channels can help in competitive markets where demand needs nurturing. We use them selectively, with tight targeting and measurement that links back to real enquiries.
Industries We Work With
We focus on high-value service businesses where one new customer can be worth hundreds, thousands, or tens of thousands. The strategy is built around lead quality, service area control, and measurement you can trust.
Trades and home services
Electricians, plumbers, builders, roofers, HVAC, and other local services. We structure campaigns by service line, tighten suburbs and service areas, and build call and enquiry tracking that shows what is driving booked work.
Cosmetic and medical-style services
Cosmetic injectables, skin clinics, dental, and allied health. We map high-intent searches, support compliance-aware messaging, and optimise towards booked consultations rather than low-quality enquiries.
Legal and high-ticket professional services
Personal injury, family law, criminal law, conveyancing, and similar. We prioritise lead quality controls, intent segmentation to avoid irrelevant matters, and funnel alignment so enquiries are more likely to convert into revenue.
Multi-location service businesses
Location targeting structure and measurement for businesses serving multiple areas. We ensure each location gets appropriate budget allocation and performance visibility.
Why Kila Marketing Over a Bigger Agency
Big agencies can look impressive. What matters is whether your account gets consistent attention and a clear plan that improves month to month.
With Kila Marketing, you get a documented optimisation cadence, measurement you can trust, and reporting that drives decisions. You also keep full ownership and access to your account and data.
Senior attention, not junior account handoffs
Full ownership of your account and data
Documented optimisation cadence, not vague "we optimise"
Reporting that drives decisions, not reports that look pretty
30 days notice, no lock in contracts
Meet the person managing Your Google Ads
Google Ads is not set and forget. Results are driven by people making decisions inside the account.
You will work with an Australia based specialist, with clear communication and expectations. During onboarding, we can be more hands-on until the account stabilises. After that, we run a consistent reporting and strategy cadence so you always know what is happening and why.
- 8+ years in Google Ads and SEO
- Google certified
- 1,000+ businesses helped
Dylan Kennedy
Founder and Google Ads Specialist
How communication works
- Clear response expectations within business hours
- Monthly strategy and reporting sessions
- More frequent touchpoints in the first month
- Direct access to the person managing your account
What you can expect
- You own the ad account and data
- You have access at all times
- We work in your account, not a shared account
- If you leave, you keep everything
- No lock in contracts, 30 days notice
What clients say about working with Kila Marketing
Dylan has helped me increase my business dramatically. I came to Kila Marketing 12 months a go with a website that wasnt bringing in any leads. Fast forward 12 months and Im currently booked out 6 weeks in advanced. Getting the retaining wall jobs that I wanted. I would recommend these guys for their local SEO.
I recently hired Dylan from Kila Marketing for my coaching business and was amazed by his work. Dylan's dedication and expertise in creating a fantastic website and a tailored marketing strategy have significantly boosted my client base. His approach was not just professional but also personalised, resulting in a user-friendly, attractive website that really draws in my target audience. Moreover, his marketing plan has led to a noticeable increase in new clients. Dylan stands out for his ability to listen, adapt, and consistently deliver results. He's more than a digital marketer; he's a strategic partner committed to your success. I would HIGHLY recommend Dylan if you are looking to enhance your presence in the digital world and increase clients or sales!
I unequivocally endorse Dylan's SEO services through Kila Marketing. His expertise has been instrumental in significantly amplifying the growth of my business. Kila Marketing stands out as an exceptionally reliable and proficient partner, demonstrating a commitment to excellence in enhancing digital prominence. I wholeheartedly extend my highest recommendation to businesses in search of a professional and impactful SEO solution. Five stars well-deserved.
Dylan is very attentive and knowledgeable. His SEO work has helped our website and business immensely.
Dylan built a very professional website for my business and was very happy with it. He was very precise on what I wanted at and was well priced. Would very recommend.
Very good SEO company. Reasonable pricing. Great work delivered. Monthly sales increasing consistently. Highly recommended.
Frequently Asked Questions About Google Ads Management
How much does Google Ads management cost?
How much ad spend do I need to start?
How long does it take to see results?
Do I own my Google Ads account?
Can you fix an existing account instead of rebuilding?
How do you improve lead quality, not just lead volume?
Do you manage Performance Max for service businesses?
Will you help with landing pages?
Do you offer lock in contracts?
Last updated September 2026
Ready to Improve Your Google Ads Performance?
If you want clarity, control, and measurable improvement, start with a free audit. We will review your tracking and structure, identify quick wins, and provide a clear plan to improve results.
What happens next
- We review tracking and account structure
- We identify quick wins and wasted spend
- You receive a clear plan to improve results
Free Google Ads Audit
No lock in contracts. 30 days notice. An Australia based specialist.
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