NDA Client
How a Mens Clothing Brand Grew Organic Revenue by 351%.
How a Mens Clothing Brand Grew Organic Revenue by 351%.
77%
Increase in organic traffic, year on year
351%
Increase in organic revenue, year on year
180%
Increase in keyword rankings
170%
Increase in organic conversions
77%
Increase in organic
traffic, year on year
351%
Increase in organic
revenue, year on year
180%
Increase in
keyword rankings
170%
Increase in organic conversions
The Challenge
Key Problems
Want To Solidify Their Standings In Rankings Out In Front of Competition
Increase Website Authority Via Optimising Linking Domains
Yield An Optimal ROI For Digital Investment
- Want To Solidify Their Standings In Rankings Out In Front of Competition
- Increase Website Authority Via Optimising Linking Domains
- Yield An Optimal ROI For Digital Investment
A men’s clothing company located in Brisbane serves as a supplier of top-tier men’s streetwear. Being a trailblazer within this field, their commitment to procuring top-notch products at reasonable costs is precisely what has positioned them as a favored selection among consumers. Their capacity to go beyond mere transactions by offering exceptional post-sales services has contributed significantly to the establishment of an esteemed brand reputation and a strong customer following.
In essence, they deliver precisely what their customers desire, require, and anticipate.
While they were in the process of expansion and achieving success within a fiercely competitive market, maintaining a leading position in an industry brimming with prospects demanded a strategic investment in SEO. They joined forces with Kila Marketing for an initiative aimed at refining and elevating their search engine rankings. Even after a span of 2 years, the outcomes continue to be robust, showcasing improved conversion rates and higher sales figures on an annual basis
Our Approach
Kila Marketing executed an all-encompassing and specially tailored approach to enhance the online prominence of the brand. Drawing from extensive expertise in nurturing enterprises and with a primary focus on online lead generation, we achieved highly favorable outcomes.
Our multifaceted strategy, spanning various platforms and avenues, ensured the contentment of our clientele.
- Comprehensive competitor and market analysis to assess the strength of SEO competitors and look for keyword opportunities
- Create tailored content strategy and implement accordingly to build the authority of the website
- Unravel link building strategies to benchmark outreach opportunities
- Dig deep into the technical optimisation of the website to inevitably generate conversions and sales
Strategy & Execution
Comprehensive Keyword Research To Align Their Brand With Market Opportunity
Rivalry constitutes a beneficial aspect of any business sector. Nevertheless, for this particular brand, managing the challenge posed by various SEO contenders (both within and outside their niche) within the SERPs was a significant concern. Fortunately, to effectively monitor the SERP landscape, Kila Marketing precisely executed an all-encompassing strategy for keyword research.
By gaining insights into the brand’s primary SEO adversaries and closely observing these competing entities, we facilitated their efforts to vie for coveted positions. Since our engagement began in 2021, we have expanded the range of keywords for which we’ve secured rankings from 430 to 774, signifying a noteworthy surge of approximately 180%.
Comprehensive Keyword Research To Align Their Brand With Market Opportunity
Rivalry constitutes a beneficial aspect of any business sector. Nevertheless, for this particular brand, managing the challenge posed by various SEO contenders (both within and outside their niche) within the SERPs was a significant concern. Fortunately, to effectively monitor the SERP landscape, Kila Marketing precisely executed an all-encompassing strategy for keyword research.
By gaining insights into the brand’s primary SEO adversaries and closely observing these competing entities, we facilitated their efforts to vie for coveted positions. Since our engagement began in 2021, we have expanded the range of keywords for which we’ve secured rankings from 430 to 774, signifying a noteworthy surge of approximately 180%.
Turn Rankings Into Revenue
Having acquired a comprehensive understanding of lucrative keywords, we proceeded to enhance their website’s optimization to secure rankings for the utmost pertinent and profit-yielding keywords. Put differently, we concentrated on keywords with the potential to significantly boost revenue through the digital platform. Our efforts led to a remarkable expansion in the number of keywords for which they gained visibility, increasing by an impressive 180%. Moreover, we achieved the feat of positioning them on the first page of search results for a multitude of keywords that were previously not ranking as such. Noteworthy examples include keywords like ‘Mens Streetwear,’ ‘Culture Kings,’ and ‘Mens Oversized Tees.’ The outcome? A striking 351% surge in organic revenue on a year-on-year basis, outcomes that translated into tangible financial gains.
Strengthening Link-Building Endeavors To Establish A Position of Authority.
After gaining the capability to observe the SERP environment, our focus shifted to scrutinizing distinct link-building strategies that we could leverage. This stems from the fact that Google considers the overall domain strength of a website as an indicator of its reliability. Our proficient team dedicated extensive hours to the practice of link building with the aim of driving conversions and sales. The outcome was a growth in the number of link-building domains, a pivotal factor in cultivating trust and establishing authority.
Turn Rankings Into Revenue
Having acquired a comprehensive understanding of lucrative keywords, we proceeded to enhance their website’s optimization to secure rankings for the utmost pertinent and profit-yielding keywords. Put differently, we concentrated on keywords with the potential to significantly boost revenue through the digital platform. Our efforts led to a remarkable expansion in the number of keywords for which they gained visibility, increasing by an impressive 180%. Moreover, we achieved the feat of positioning them on the first page of search results for a multitude of keywords that were previously not ranking as such. Noteworthy examples include keywords like ‘Mens Streetwear,’ ‘Culture Kings,’ and ‘Mens Oversized Tees.’ The outcome? A striking 351% surge in organic revenue on a year-on-year basis, outcomes that translated into tangible financial gains.
Strengthening Link-Building Endeavors To Establish A Position of Authority.
After gaining the capability to observe the SERP environment, our focus shifted to scrutinizing distinct link-building strategies that we could leverage. This stems from the fact that Google considers the overall domain strength of a website as an indicator of its reliability. Our proficient team dedicated extensive hours to the practice of link building with the aim of driving conversions and sales. The outcome was a growth in the number of link-building domains, a pivotal factor in cultivating trust and establishing authority.
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