Google Ads Management That Drives Real Leads
Turn search intent into phone calls, booked appointments, and high-value enquiries you can measure with confidence.
If your ad spend is rising but results are not, the issue is rarely Google Ads itself. It is account structure, tracking accuracy, lead quality controls, and the weekly optimisation work that turns data into better outcomes.
What you get in the free audit
- Conversion tracking healthcheck across Google Ads and GA4
- Wasted spend review across search terms, locations, and targeting
- Lead quality review and quick fixes to reduce time wasters
- Prioritised 30 day improvement roadmap
Get Your Free Google Ads Audit
No lock in contracts. 30 days notice. Australia based specialists.
Get More High-Quality Leads Without Wasting Spend
For service businesses, Google Ads can be the fastest path to revenue. When it is built correctly, it produces enquiries that turn into booked jobs, consultations, and signed matters.
When it is not, you get irrelevant calls, form spam, leads outside your service area, and enquiry volume that looks fine on paper but does not translate into revenue.
The biggest problem we see is uncertainty. If you cannot confidently answer which campaigns drive real enquiries, or you are not sure your conversions are being tracked correctly, the account ends up optimised around noise. That is where wasted spend creeps in.
What you get in the free Google Ads audit
- A conversion tracking healthcheck across Google Ads and GA4
- A wasted spend review across search terms, locations, and targeting
- A lead quality review and quick fixes to reduce time wasters
- A prioritised 30 day improvement roadmap
Our free audit focuses on three things: tracking accuracy, wasted spend, and lead quality. You will walk away with clear quick wins and a practical plan for what to do next.
What Google Ads Management Includes
Google Ads management should never be vague. You should know what work is being done, how often it happens, and what it is designed to improve.
In the first 14 days: audit and foundations
- Conversion tracking audit (Google Ads and GA4)
- Lead quality review (what is being counted as a conversion)
- Search term waste audit and negative keyword gaps
- Service and suburb targeting review
- Keyword and intent mapping (what people search before they enquire)
- Account structure plan (service lines, urgency, brand vs non brand)
- Landing page review with conversion improvements
Days 15 to 30: build, rebuild, launch
- Campaign cleanup or rebuild based on audit findings
- Ad copy and assets created with a structured testing plan
- Negative keyword framework to reduce irrelevant leads
- Bid strategy setup based on conversion confidence
- Budget allocation by service line and priority
- Tracking validation before scaling
Ongoing: weekly optimisation and monthly strategy
- Weekly search term reviews and negative keyword updates
- Budget pacing and bid adjustments
- Ad testing and asset improvements
- Location refinements to cut wasted spend
- Monthly reporting plus a clear next month roadmap
Tracking and Measurement Comes First
If tracking is wrong, every optimisation decision becomes a guess.
Most underperforming service-business accounts are optimised towards the wrong signals. That could be spam form fills, low-intent enquiries, or calls that are not tracked properly.
When the algorithm learns from poor signals, costs rise and lead quality drops.
We start by making sure your conversion actions reflect real enquiries. We align Google Ads and GA4 so reporting is consistent, and we validate that calls and forms are being captured correctly.
From there, optimisation becomes straightforward. We can see what is working, cut what is wasting spend, and scale the services and suburbs producing the best leads.
What you will see in reporting
You will not get a report that looks impressive but changes nothing. You will get clarity and decisions.
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Our Google Ads Management Process
This is how we run accounts so performance improves over time, not just in the first week.
Audit and diagnosis
We identify what is broken, what is missing, and what is wasting budget. This includes tracking accuracy, campaign structure, search term relevance, location targeting, and lead quality signals.
Structure and targeting plan
We build a plan around how people actually search when they need a service now. That usually means separating service lines, controlling suburb targeting, and structuring brand vs non brand properly.
Build and launch
We build or rebuild campaigns with control in mind. Ads and assets are created with a testing plan, and tracking is validated before optimisation begins.
Optimise weekly
Weekly work drives results. Search term reviews, negative keyword expansion, bid and budget adjustments, asset improvements, and lead quality controls.
Scale what works
Once data is stable, we expand into new high-intent opportunities and increase budgets where ROI supports it.
Review monthly and improve the funnel
We review performance, document decisions, and refine the conversion journey with landing page recommendations and a clear next month roadmap.
Campaign Types We Manage for Service Businesses
We manage the campaign mix that fits your industry, your buying cycle, and your goals. The aim is simple: drive high-quality enquiries and keep spend controlled.
Search Ads management
Best for high-intent leads that convert into revenue. We focus on search term quality, match type control, negative keyword discipline, and service and location segmentation so the budget goes where it should.
Call-focused campaigns
Ideal for trades and urgent services where calls are the primary conversion. We prioritise clean call tracking, tighter intent targeting, and consistent improvements in lead quality.
Remarketing and retargeting
Useful when prospects need more than one touch before booking. We keep audiences clean, messaging relevant, and frequency controlled so spend does not drift.
Performance Max when it makes sense
Performance Max can work for service businesses, but only when conversion signals are strong and the structure supports control. We focus on signal quality, budget discipline, and scaling only when lead quality is proven.
YouTube and Display with a clear strategy
These channels can help in competitive markets where demand needs nurturing. We use them selectively, with tight targeting and measurement that links back to real enquiries.
Looking for SEO alongside Google Ads?
Industries We Work With
We focus on high-value service businesses where one new customer can be worth hundreds, thousands, or tens of thousands. The strategy is built around lead quality, service area control, and measurement you can trust.
Trades and home services
Electricians, plumbers, builders, roofers, HVAC, and other local services. We structure campaigns by service line, tighten suburbs and service areas, and build call and enquiry tracking that shows what is driving booked work.
Cosmetic and medical-style services
Cosmetic injectables, skin clinics, dental, and allied health. We map high-intent searches, support compliance-aware messaging, and optimise towards booked consultations rather than low-quality enquiries.
Legal and high-ticket professional services
Personal injury, family law, criminal law, conveyancing, and similar. We prioritise lead quality controls, intent segmentation to avoid irrelevant matters, and funnel alignment so enquiries are more likely to convert into revenue.
Multi-location service businesses
Location targeting structure and measurement for businesses serving multiple areas. We ensure each location gets appropriate budget allocation and performance visibility.
Results From Real Google Ads Management Work
Proof matters. Context matters more. Below are case study placeholders. Replace these with real outcomes once selected. Anonymised results are fine, as long as the numbers and timeframes are accurate.
High wasted spend and poor lead quality from broad targeting
Restructured by service line, tightened location targeting, expanded negative keywords
Tracking gaps meant optimisation was based on incomplete data
Fixed conversion actions, refined intent targeting, aligned ads to consultation-focused landing pages
Too many irrelevant enquiries consuming budget
Improved intent segmentation, search term discipline, and conversion signal quality
Seasonal demand spikes not being captured efficiently
Implemented dynamic budget pacing, emergency service campaigns, and call tracking
High cost per patient acquisition with low-quality leads
Rebuilt account structure, added treatment-specific campaigns, improved landing page conversion
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Why Kila Marketing Over a Bigger Agency
Big agencies can look impressive. What matters is whether your account gets consistent attention and a clear plan that improves month to month.
With Kila Marketing, you get a documented optimisation cadence, measurement you can trust, and reporting that drives decisions. You also keep full ownership and access to your account and data.
Meet the People Managing Your Google Ads
Google Ads is not set and forget. Results are driven by people making decisions inside the account.
You will work with Australia based specialists, with clear communication and expectations. During onboarding, we can be more hands-on until the account stabilises. After that, we run a consistent reporting and strategy cadence so you always know what is happening and why.
Dylan Kennedy
Founder / Google Ads Specialist
[Add team member bio, experience, and focus areas]
How communication works
- Clear response expectations within business hours
- Monthly strategy and reporting sessions
- More frequent touchpoints in the first month
- Direct access to the person managing your account
Content Credibility
Account Ownership and Transparency
This should be plain and simple.
Frequently Asked Questions About Google Ads Management
How much does Google Ads management cost?
Management fees depend on your goals, how competitive your market is, and the work required to improve performance. The best way to quote accurately is to complete an audit first. We will explain what is included and why.
How much ad spend do I need to start?
It depends on your service type, competition, and the lead volume you want. During your audit, we will recommend a starting budget and explain what outcomes are realistic at that level.
How long does it take to see results?
Some improvements can happen quickly when tracking is broken or wasted spend is high. Sustainable performance improvements take time because testing and optimisation require data. We set expectations clearly and focus on measurable progress.
Do I own my Google Ads account?
Yes. You own the account and data and retain access at all times.
Can you fix an existing account instead of rebuilding?
Yes. Sometimes a targeted cleanup is the smartest path. Sometimes a restructure is required. The audit will tell us which approach is best.
How do you improve lead quality, not just lead volume?
We start by ensuring conversions reflect genuine enquiries. Then we refine intent using search term analysis, negative keywords, location controls, and ad messaging alignment so fewer time wasters get through.
Do you manage Performance Max for service businesses?
Yes, when it fits the business and conversion signals are strong. We prioritise control, measurement, and scaling only when lead quality is proven.
Will you help with landing pages?
Yes. We recommend landing page improvements based on performance data and user behaviour. Better landing pages often improve conversion rate without increasing spend.
Do you offer lock in contracts?
No. Clients can leave with 30 days notice.
Ready to Improve Your Google Ads Performance?
If you want clarity, control, and measurable improvement, start with a free audit. We will review your tracking and structure, identify quick wins, and provide a clear plan to improve results.
What happens next
- 1We review tracking and account structure
- 2We identify quick wins and wasted spend
- 3You receive a clear plan to improve results
Related services:
Get Your Free Google Ads Audit
No lock in contracts. 30 days notice. Australia based specialists.