Melbourne SEO Agency That Drives Leads and Revenue
SEO for Melbourne businesses that want pipeline, not promises. We improve visibility for high intent searches, strengthen key pages, and track what turns into enquiries and sales.
- Specialist-led SEO, no junior handballing
- Clear monthly deliverables and reporting you can understand
- Free SEO audit + competitor gap analysis (worth $4,000)
What you get in the audit
- Technical and on-page audit
- Melbourne competitor gap analysis
- Priority roadmap and quick wins
- Strategy session with an SEO specialist
Audit value
$4,000
Yours free, no obligation
Trusted by Melbourne and Australia-wide businesses
Proof beats hype. We focus on measurable outcomes and repeatable execution.
Melbourne SEO that moves the numbers that matter
In a market as competitive as Melbourne, SEO wins come from better pages, better authority, and a conversion path that makes it easy to enquire.
More qualified enquiries
From organic search channels
Improved visibility for Melbourne keywords
High intent service area terms
Higher conversion rates
On priority service pages
Case Study: Melbourne Growth Example
The Challenge
A Melbourne professional services firm had a strong reputation offline but minimal organic presence. Their website lacked clear positioning, service pages were thin and generic, and internal linking was almost non-existent. Competitors with weaker offerings were outranking them for every high-value search term.
What We Did
- Audited site architecture and resolved crawl depth and indexation issues
- Mapped every service page to buyer intent and commercial search demand
- Rebuilt internal linking to channel authority toward priority landing pages
- Developed a content plan targeting topical gaps and EEAT signals
- Installed proper conversion tracking to attribute leads to organic pages
The Result
Within six months, organic visibility across their core services more than doubled. Lead volume increased significantly, and the business was able to attribute new revenue directly to organic search for the first time.
Our proven Melbourne SEO roadmap
A structured, commercially focused process built to deliver sustainable growth in Melbourne.
Melbourne market research and competitor gap analysis
We analyse Melbourne search demand, benchmark your competitors, and identify the keyword and content gaps that represent the clearest path to growth.
Technical SEO foundations and site structure planning
We address crawl blockers, fix indexation issues, improve load performance, and restructure your site so priority pages are properly accessible to search engines.
Keyword and intent mapping, on-page optimisation
We align every key page to the way Melbourne buyers actually search, refining titles, headings, content, and calls to action around commercial intent.
Content strategy to build topical authority and trust
We create supporting content that positions your business as a genuine authority in your industry, building topic clusters that strengthen your core pages.
Authority building with quality links and digital PR
We earn links from relevant, trusted Australian publications to strengthen your domain authority in competitive Melbourne verticals. No shortcuts, no risk.
Reporting, testing, and conversion uplift
We measure what matters, test what is working, and continuously refine your strategy to convert more organic traffic into qualified enquiries and revenue.
What's included in our Melbourne SEO services
Full-scope SEO with defined deliverables every month, shaped for Melbourne market conditions and competition.
Technical SEO
- Crawl and indexation checks
- Site architecture review and improvements
- Core Web Vitals diagnosis and support
- Schema markup guidance and implementation
- Redirect and canonical management
- Migration planning and execution support
On-page SEO
- Intent map for Melbourne search queries
- Title tags, meta descriptions, and heading structures
- Internal linking strategy and execution
- Service page optimisation for conversions
- Image optimisation and alt text guidance
- Landing page improvements for priority services
Content and Topical Authority
- Topic planning aligned to commercial goals
- Content briefs or full production
- Topic cluster architecture
- Content refresh and consolidation
- EEAT improvements and expert input signals
- Supporting page development
Local SEO
- Google Business Profile optimisation support
- Category and service alignment
- Review generation plan and guidance
- Location relevance signals
- Suburb targeting without cannibalisation
Authority and Links
- Competitor backlink gap analysis
- Quality-first link acquisition plan
- Digital PR opportunities where relevant
- Brand mention monitoring
- Toxic link identification
Tracking and Reporting
- Conversion tracking support
- GA4 and GSC alignment
- Monthly performance reporting
- Action plan with clear priorities
- Quarterly strategy reviews
Melbourne SEO services tailored to how you grow
Every Melbourne business has different growth priorities. We offer specialised SEO services to match.
Each service links to a dedicated page with full details.
Get found by Melbourne customers ready to buy
Search intent in Melbourne often includes suburb names, commercial terms, and comparison queries. We structure your pages to match these patterns and capture high-conversion traffic across Greater Melbourne.
We build pages that match intent and make the next step obvious. That means aligning your content, layout, and calls to action to what Melbourne buyers actually expect when they arrive on your site.
We support map visibility with stronger local trust signals and on-site relevance, connecting your Google Business Profile, reviews, and content to earn placement across both Maps and organic results.
Service areas across Melbourne
Inner Melbourne
Inner North
Inner East
South East
West and North West
Working with our team
Our head office is in Brisbane, but we work with Melbourne businesses every day through video calls, screen shares, and structured strategy sessions. Most clients prefer remote collaboration for speed and flexibility, and we are always happy to meet in person when the engagement calls for it.
Why Melbourne businesses choose Kila Marketing
Specialist-led campaigns with direct access
Your campaign is managed by senior SEO practitioners. No layers of account managers between you and the work.
Clear deliverables and prioritised roadmaps
Every month you see what was completed, what is next, and how it connects to your commercial goals.
Transparent reporting in plain English
Reports focused on leads, revenue impact, and growth. Written for business owners, not for SEO conferences.
No lock-in contracts
Month-to-month agreements with 30 days notice. We keep clients through performance, not paperwork.
Built for leads and revenue, not vanity metrics
Every strategic decision is tied to a commercial outcome. Rankings serve the business, not the other way around.
Strategy built for Melbourne competition and intent
We understand Melbourne market dynamics and shape campaigns to outperform in your specific industry vertical.
[Dylan Kennedy headshot placeholder]
Meet Dylan Kennedy, Melbourne SEO specialist
Dylan founded Kila Marketing and personally leads SEO strategy for clients across Melbourne and Australia. He works directly with business owners to build campaigns grounded in data, focused on measurable outcomes, and delivered without shortcuts or templated approaches.
With hands-on experience across trades, professional services, and ecommerce, Dylan brings practical knowledge to every engagement. He is accountable for results, accessible when needed, and upfront about what SEO can realistically deliver in Melbourne's competitive landscape.
What to expect
- A clear plan with defined priorities from week one
- Honest advice about what will deliver results and what will not
- In-house execution with no offshore outsourcing
- Proactive communication and regular check-ins
- Monthly reporting tied to business outcomes, not vanity stats
What clients say about working with Kila Marketing
Businesses across Australia trust us to deliver SEO that makes a measurable commercial difference.
"Kila delivered better results in two weeks than our previous agency did in three months."
Casey Taylor
Taylored Property Wealth
"Fortnightly updates, clear reporting, and a big lift in sales through SEO and Google Shopping."
Maddie Powell
The Acne Heroes
"After one call it was obvious the previous campaign was broken. Moving to Kila was the best decision."
Dean Klingl
Original Fit Wear
"They taught me the fundamentals and then executed SEO that significantly improved my organic presence."
Brooke Allan
Allans Social Co
Melbourne SEO questions, answered
What is SEO and why does it matter for Melbourne businesses?
SEO is the process of improving your website so it ranks higher when Melbourne customers search for your products or services. Melbourne is one of the most competitive markets in Australia, and organic search is one of the most efficient ways to generate consistent enquiries without paying per click.
How long does Melbourne SEO take to see results?
Most Melbourne businesses see measurable improvements within 3 to 6 months, with compounding returns over 6 to 12 months. Highly competitive industries may take longer, but we set realistic timelines during the audit based on your specific market position and existing authority.
How much does Melbourne SEO cost?
SEO investment for Melbourne businesses typically ranges from $2,000 to $6,000+ per month depending on the level of competition, the scope of work required, and your growth objectives. We provide custom proposals based on what is genuinely needed, not fixed packages.
Do you offer lock-in contracts?
No. We work on month-to-month agreements with 30 days notice. We believe in earning your ongoing engagement through consistent, measurable results rather than contractual obligations.
What is local SEO and how is it different from standard SEO?
Local SEO specifically targets location-based searches such as “accountant Richmond” or “plumber near me.” It includes optimising your Google Business Profile, building local citations, creating suburb-targeted landing pages, and managing review strategy. For Melbourne service businesses, local SEO is frequently the highest-ROI channel.
Do you do link building and digital PR?
Yes. We earn links from relevant, authoritative Australian websites through quality content, targeted outreach, and digital PR initiatives. Every link is assessed for relevance and authority. We do not engage in paid link farms or spammy directory submissions.
Can you help with conversions, not just rankings?
Yes. Higher rankings without better conversions waste the investment. We review and improve landing pages, page structure, calls to action, and user experience as part of every engagement. We also set up tracking so you can see which organic pages are generating leads and sales.
What do I get in the free SEO audit?
The free audit includes a technical site health assessment, competitor gap analysis, keyword and content opportunity mapping, and a prioritised action plan. You also receive a strategy call where we walk through findings and recommend next steps.
Can you help me rank for service + suburb searches in Melbourne?
Yes. Suburb-level targeting is central to our Melbourne SEO approach. We build optimised location-specific pages, strengthen local relevance signals, and structure your site architecture to capture suburb queries without your own pages competing against each other.
Will SEO work if my niche is competitive in Melbourne?
Yes, though competitive verticals require stronger investment, better content, and a longer time horizon. The audit reveals where the best opportunities lie. Even in saturated markets, there are usually long-tail keywords, content gaps, and authority weaknesses that competitors have overlooked.
What happens if Google updates the algorithm?
Our strategies are built on the fundamentals Google consistently rewards: quality content, good user experience, technical health, and genuine authority. This approach is far more resilient to algorithm changes than tactics relying on shortcuts or link manipulation.
How do you measure ROI and report performance?
Monthly reports focus on the metrics that drive your business: enquiries, conversions, revenue attribution, and ranking trends. Each report is written in plain English and includes a prioritised action plan for the month ahead so you always know what is happening and why.
Claim your free Melbourne SEO audit (worth $4,000)
Get a detailed analysis of your SEO performance and a clear roadmap to grow your Melbourne visibility.
- Technical and on-page audit
- Competitor gap analysis
- Priority roadmap and quick wins
- Strategy session with an SEO specialist
Related Melbourne SEO services
Melbourne Local SEO
Dominate local search and Google Maps across Melbourne
Melbourne Technical SEO
Fix technical issues that limit your rankings
Melbourne eCommerce SEO
Drive revenue for Melbourne online retailers
Melbourne SEO Audit
Get a comprehensive site and competitor analysis
Link Building and Digital PR
Build authority with quality backlinks
SEO Content Writing
Content that ranks and converts visitors
Website Migrations
SEO-safe platform and redesign changes