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Local SEOAutomotive

Client

Elite Auto Care

Competing with National Chains Through Local SEO

Perth, WA
5 months Campaign
Get Results Like This
Key Results
6 services
Services Ranking Top 3
0 services
120/month
Phone Calls
85/month
Direction Requests
5.8%
Website Conversions
Business Impact
$95,000+ additional annual bookings
Verified Results
The Client

About Elite Auto Care

Elite Auto Care is an independent mechanic and car detailing business in Perth's northern suburbs. Despite offering superior service quality compared to nearby chain franchises, the business struggled to attract new customers through Google. The owner was frustrated watching inferior competitors rank higher in local search.

Industry
Automotive
Location
Perth, WA
The Challenge

What Was Broken

1
Competing against Ultratune, Midas, and other chains with larger marketing budgets
2
GBP listing had been claimed but never optimised—missing services, few photos, no posts
3
Multiple service offerings (mechanical, detailing, tyres) diluted keyword focus
4
Duplicate NAP listings from previous business name causing ranking confusion
5
Website was a single-page site with no service-specific content
6
Zero reviews despite years of satisfied customers
The Strategy

Our SEO Approach

We focused on service-specific visibility rather than trying to rank for everything at once. By treating each service line as a separate local SEO campaign, we could compete with specialists in each category while maintaining the multi-service business model.

Execution

What We Actually Did

A detailed breakdown of the SEO work executed throughout the 5 months campaign.

Local SEO & Google Business Profile

  • Complete GBP rebuild with distinct service categories and detailed descriptions
  • Service-specific GBP posts showcasing completed jobs for each offering
  • Review generation campaign with service-specific prompts (25 → 78 reviews in 5 months)
  • Photo documentation of workspace, completed jobs, and team
  • Duplicate listing cleanup—merged 4 conflicting NAP variations
  • Suburb-specific optimisation for Joondalup, Wanneroo, and surrounding areas

On-Page & Content Strategy

  • Website expansion from 1 page to 12 dedicated service pages
  • Location landing pages for northern Perth suburbs
  • Service-specific FAQs addressing common customer questions
  • Transparent pricing guides differentiating from chain competitors
  • Internal linking connecting services to related offerings (mechanical → detailing packages)

Authority & Trust Signals

  • Automotive directory submissions to VACC, local business chambers
  • Partnership promotions with local car dealerships for referral links
  • Community event sponsorship generating local news mentions
  • Trade qualification and insurance credentials displayed prominently
The Results

Measurable Outcomes

Services Ranking Top 3
6 services
0 services
Phone Calls
120/month
40/month
Direction Requests
85/month
25/month
Website Conversions
5.8%
2.1%
Bottom Line Impact
$95,000+ additional annual bookings
Key Insights

Why This Worked

Service segmentation was the key insight. Rather than competing as a "mechanic," we competed in 6 specific categories—winning in several where chains weren't optimised.

Review velocity from a systematic approach created rapid trust signals. Moving from 0 to 78 reviews in 5 months dramatically improved click-through rates.

Independent positioning became a strength. Content emphasising local ownership and personalised service resonated with customers tired of chain experiences.

"We finally compete with the big chains. Local customers are finding us first now, and our booking calendar stays full."

David Park, Owner

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