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SEO + Local SEOHealthcare

Client

Bayside Dental

New Dental Practice to #1 Map Pack in Melbourne's Eastern Suburbs

Melbourne, VIC
8 months Campaign
Get Results Like This
Key Results
#1 Map Pack
Primary Keyword
Page 3
18/week
New Patient Enquiries
1,850/month
Website Traffic
95/month
Click-to-Call
Business Impact
Practice at capacity within 8 months
Verified Results
The Client

About Bayside Dental

Bayside Dental opened as a new practice in Melbourne's competitive Eastern Suburbs market. Surrounded by established clinics with years of built-up authority, the practice needed to accelerate its online presence to fill appointment books. The owners had tried running Google Ads initially, but found cost-per-acquisition unsustainable for a new practice.

Industry
Healthcare
Location
Melbourne, VIC
The Challenge

What Was Broken

1
Brand new Google Business Profile with zero reviews and limited history
2
Established competitors had 200+ reviews and years of GBP activity
3
High-value keywords like "dentist Camberwell" showed 10+ competing practices
4
Website had thin content with generic service descriptions
5
No local citations or directory presence in healthcare-specific listings
6
Previous Google Ads spend was generating leads at $150+ per new patient enquiry
The Strategy

Our SEO Approach

We implemented a two-phase approach: rapid local authority building through citations and review generation, followed by content-driven keyword expansion. The goal was to establish credibility signals quickly while building sustainable organic rankings.

Execution

What We Actually Did

A detailed breakdown of the SEO work executed throughout the 8 months campaign.

Local SEO & Google Business Profile

  • GBP optimisation with complete service listings, Q&A, and attribute setup
  • Systematic review generation with patient follow-up automation (0 → 45 reviews in 6 months)
  • Healthcare-specific directory submissions: HealthEngine, Dental.com.au, HotDoc
  • Competitor gap analysis for GBP features and posting frequency
  • Service-specific posts highlighting before/after cases (with permission)

On-Page & Content Strategy

  • Complete service page rewrite for dental implants, cosmetic dentistry, and general services
  • Location-specific landing pages for Camberwell, Kew, Hawthorn, and surrounding suburbs
  • Patient education content targeting "how much does [procedure] cost" queries
  • FAQ schema implementation for common dental questions
  • Internal linking structure connecting symptoms to treatments to locations

Technical SEO

  • Site speed optimisation—reduced load time from 4.2s to 1.8s
  • Mobile experience improvements for click-to-call and booking CTAs
  • LocalBusiness and MedicalBusiness schema markup
  • Image optimisation with descriptive alt text for accessibility

Authority & Trust Signals

  • Dental association memberships highlighted across web presence
  • Staff profile pages with qualifications and credentials
  • Patient testimonial videos embedded on service pages
  • Local community sponsorship generating citation diversity
The Results

Measurable Outcomes

Primary Keyword
#1 Map Pack
Page 3
New Patient Enquiries
18/week
5/week
Website Traffic
1,850/month
320/month
Click-to-Call
95/month
15/month
Bottom Line Impact
Practice at capacity within 8 months
Key Insights

Why This Worked

We moved faster than competitors expected. New practices typically wait for reviews to accumulate organically—we accelerated this through systematic follow-up.

Healthcare-specific directories provided stronger ranking signals than generic citations. HealthEngine and similar platforms carry genuine authority in local dental searches.

Content depth on high-value services differentiated Bayside from competitors using template descriptions.

"We were sceptical after a bad experience with another agency. Kila was different from day one—transparent, strategic, and results-driven."

Dr. Sarah Chen, Practice Manager

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